Startup profile · funding coverage
Branch funding, valuation and investors
Mobile deep-linking and attribution infrastructure (Branch.io).
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series F
$300M · February 2022
Latest known valuation
$4B
Series F · February 2022
Total disclosed equity funding
$335M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · Palo Alto, California
Investors in latest funding
Overview
Branch (Branch.io) provides mobile deep-linking, attribution, and measurement infrastructure so app marketers can route users into specific in-app content across channels.
Why Branch is interesting
Default linking layer for app growth teams — NEA and Founders Fund anchored multi-hundred-million scale while a16z tracks the category.
Product & use cases
Mobile deep-linking and attribution SDK — routes users into in-app content across channels with deferred deep links.
- Email-to-app deep linking for mobile growth
- Cross-platform attribution for paid acquisition
- Web-to-app routing for conversion optimization
Key facts
- Series F (Feb 2022): $300M led by NEA at $4B valuation (Tracxn)
- Series B (2016): $35M led by Founders Fund; NEA and Cowboy participated (TechCrunch)
- Deep-linking infrastructure (Branch.io) — a16z on cap table per investment list
- Source: https://techcrunch.com/2016/01/27/branch-metrics-snags-35-million-more-for-its-deep-linking-app-discovery-business/
Funding history (newest first)
Series F
2022-02 $300M Valuation: $4BInvestors in our directory
Funds linked from Branch's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Default linking layer for app growth teams — NEA and Founders Fund anchored multi-hundred-million scale while a16z tracks the category.
Mobile attribution faces ATT headwinds. Branch's deep-linking infrastructure remains embedded in growth stacks.
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AppsFlyer direct
Mobile attribution at scale.
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Adjust direct
MMP competing for growth budgets.
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Firebase Dynamic Links incumbent
Google deep linking being deprecated.
Notable stories
- Default deep-linking layer for mobile growth teams.
- Series F at $4B valuation in 2022.
Industries
FAQs about Branch
Practical answers founders, operators, and investors typically search for.
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