Startup profile · funding coverage
Automatic funding, valuation and investors
OBD-II connected car adapters and apps for diagnostics, safety, and usage-based insurance.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series B
$24M · June 2015
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$24M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
acquired
acquired · San Francisco, California
Overview
Automatic Labs built OBD-II dongles and mobile apps that connected any car to smartphones for diagnostics, trip logging, crash detection, and usage-based insurance integrations. SiriusXM acquired Automatic in April 2017 to expand its connected-vehicle platform.
Why Automatic is interesting
Automatic turned any car into a connected vehicle via a dongle — a16z and Founders Fund backed YC alum before SiriusXM acquired it for ~$115M in 2017.
Product & use cases
Automatic Labs built OBD-II dongles and mobile apps that connected any car to smartphones for diagnostics, trip logging, crash detection, and usage-based insurance integrations.
- Enterprise platform deployment for core workflows
Key facts
- Acquired by SiriusXM (Apr 2017): ~$100–115M for connected car platform (TechCrunch, FT Partners)
- Series B (Jun 2015): $24M led by USAA; Comcast Ventures joined (Business Wire)
- Seed/Series A: a16z, Founders Fund, Y Combinator (Forbes)
- Product: OBD-II dongle + app for diagnostics, crash alerts, and UBI data
Funding history (newest first)
Series B
Jun 2015 $24MSource: Series B (Jun 2015): $24M led by USAA; Comcast Ventures joined (Business Wire)
Series A
ForbesSource: Seed/Series A: a16z, Founders Fund, Y Combinator (Forbes)
Investors in our directory
Funds linked from Automatic's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Automatic turned any car into a connected vehicle via a dongle — a16z and Founders Fund backed YC alum before SiriusXM acquired it for ~$115M in 2017.
Automatic competes in consumer, hardware. Incumbents have distribution; startup edge depends on product depth and buyer references. See competitors for specific tradeoffs — no invented market share claims.
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Amazon incumbent
Consumer commerce incumbent.
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Apple incumbent
Consumer platform.
Notable stories
- Acquired by SiriusXM (Apr 2017): ~$100–115M for connected car platform (TechCrunch, FT Partners)
Industries
Related funding articles
Venture Capital Tracker pieces that cover Automatic's financing or category context.
FAQs about Automatic
Practical answers founders, operators, and investors typically search for.
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