Startup profile · funding coverage
Automatic funding, valuation and investors
OBD-II connected car adapters and apps for diagnostics, safety, and usage-based insurance.
Keep track of Automatic
Save this profile to your VCT watchlist for a quick return.
Funding, valuation & investors
Answer-first snapshotLatest funding
Series B
$24M · June 2015
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$24M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
acquired
acquired · San Francisco, California
Overview
Automatic Labs built OBD-II dongles and mobile apps that connected any car to smartphones for diagnostics, trip logging, crash detection, and usage-based insurance integrations. SiriusXM acquired Automatic in April 2017 to expand its connected-vehicle platform.
Why Automatic is interesting
Automatic turned any car into a connected vehicle via a dongle — a16z and Founders Fund backed YC alum before SiriusXM acquired it for ~$115M in 2017.
Product & use cases
Automatic Labs built OBD-II dongles and mobile apps that connected any car to smartphones for diagnostics, trip logging, crash detection, and usage-based insurance integrations.
- Enterprise platform deployment for core workflows
Key facts
- Acquired by SiriusXM (Apr 2017): ~$100–115M for connected car platform (TechCrunch, FT Partners)
- Series B (Jun 2015): $24M led by USAA; Comcast Ventures joined (Business Wire)
- Seed/Series A: a16z, Founders Fund, Y Combinator (Forbes)
- Product: OBD-II dongle + app for diagnostics, crash alerts, and UBI data
Funding history (newest first)
Series B
Jun 2015 $24MSource: Source reference not linked
Investors in our directory
Funds linked from Automatic's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Automatic turned any car into a connected vehicle via a dongle — a16z and Founders Fund backed YC alum before SiriusXM acquired it for ~$115M in 2017.
Automatic competes in consumer, hardware. Incumbents have distribution; startup edge depends on product depth and buyer references. See competitors for specific tradeoffs — no invented market share claims.
-
Amazon incumbent
Consumer commerce incumbent.
-
Apple incumbent
Consumer platform.
Notable stories
- Acquired by SiriusXM (Apr 2017): ~$100–115M for connected car platform (TechCrunch, FT Partners)
Industries
Market / IPO context
Editorial / static context — not a live quote.
Related funding articles
Venture Capital Tracker pieces that cover Automatic's financing or category context.
FAQs about Automatic
Practical answers founders, operators, and investors typically search for.
Last updated:
Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.