Startup profile · funding coverage
Atira funding, valuation and investors
AI orchestration for industrial sales engineering — RFQ intake, configuration, and bid documentation.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Seed
$15M · September 2026
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$18M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
seed · Munich, Germany
Investors in latest funding
Lead: Accel
Other: UVC Partners , Fortino Capital , BOOOM
Overview
Atira is a Munich-based AI company building an orchestration platform for industrial sales engineering. Founded in November 2024 by Florian Diegruber and August DuMont Schütte, it processes complex customer RFQs across CRM, ERP, and CPQ systems to generate technical documentation, configuration proposals, and pricing options. In September 2026 the company raised $15 million in seed funding led by Accel, and disclosed a previously unannounced $2.5 million pre-seed, for $17.5 million combined early capital (Tech.eu, Fortune).
Why Atira is interesting
Accel-led $15M seed (plus disclosed $2.5M pre-seed) in September 2026 for a Munich startup founded Nov 2024 that attacks the multi-week RFQ-to-proposal bottleneck in built-to-order industrials — Celonis co-founder among angels.
Product & use cases
AI orchestration that ingests industrial RFQs, maps requirements, and drafts technical/commercial bid packages while sitting on existing CRM, ERP, and CPQ stacks.
- Built-to-order industrial RFQ response
- Sales-engineering configuration and proposal generation
- Cross-team bid documentation for manufacturing OEMs
Key facts
- $15M seed led by Accel (Sep 2026); $2.5M pre-seed disclosed — $17.5M combined
- Targets industrial RFQ / sales-engineering workflows on CRM+ERP+CPQ
- Angels include Celonis co-CEO Bastian Nominacher and Whirlpool CEO Marc Bitzer
Funding history (newest first)
Seed
2026-09 $15M- Accel (lead)
- UVC Partners (participant)
- Fortino Capital (participant)
- BOOOM (participant)
Source: https://tech.eu/2026/09/03/atira-raises-175m-to-bring-ai-orchestration-to-industrial-sales/
Pre-seed
pre-2026-09 $2.5MSource: https://tech.eu/2026/09/03/atira-raises-175m-to-bring-ai-orchestration-to-industrial-sales/
Industries
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