Startup profile for Asana: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
Venture Capital Tracker logo
Venture Capital Tracker

Startup profile · funding coverage

Asana funding, valuation and investors

Work management and team collaboration software.

Keep track of Asana

Save this profile to your VCT watchlist for a quick return.

View watchlist

Funding, valuation & investors

Answer-first snapshot

Latest funding

Series B

$28M · July 2012

Latest known valuation

Not publicly disclosed

Total disclosed equity funding

$37M

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

public

public · San Francisco, California

Investors in latest funding

Other: Andreessen Horowitz

Latest tracked event: IPO (September 2020). It is shown separately because it is not counted as disclosed equity funding.

Sources: latest funding: Series B (Jul 2012): $28M led by Founders Fund; Benchmark and a16z participated (Reuters) Last verified: 2026-07-25

Overview

Asana provides work management software that helps teams organize projects, track tasks, and coordinate workflows. Founded by Dustin Moskovitz and Justin Rosenstein (both early Facebook employees), Asana went public on the NYSE in 2020 and serves organizations worldwide.

Why Asana is interesting

Facebook co-founder Dustin Moskovitz's productivity platform — Benchmark and Founders Fund in cap table alongside a16z from Series A through IPO.

Product & use cases

Asana provides work management software that helps teams organize projects, track tasks, and coordinate workflows.

  • Primary product use case per company site
  • Enterprise or consumer deployment

Key facts

  • IPO (Sep 2020): NYSE: ASAN via direct listing (Asana press)
  • Series B (Jul 2012): $28M led by Founders Fund; Benchmark and a16z participated (Reuters)
  • Series A (Nov 2009): $9M led by Benchmark; a16z co-invested (Asana blog)
  • Product: project and work management for teams; freemium-to-enterprise SaaS model

Funding history (newest first)

IPO

Sep 2020

Source: IPO (Sep 2020): NYSE: ASAN via direct listing (Asana press)

Series B

Jul 2012 $28M

Source: Series B (Jul 2012): $28M led by Founders Fund; Benchmark and a16z participated (Reuters)

Series A

Nov 2009 $9M

Source: Series A (Nov 2009): $9M led by Benchmark; a16z co-invested (Asana blog)

Investors in our directory

Funds linked from Asana's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz Benchmark Founders Fund

Competitive landscape

Edge: Facebook co-founder Dustin Moskovitz's productivity platform — Benchmark and Founders Fund in cap table alongside a16z from Series A through IPO.

Asana competes in enterprise-saas. Incumbents have distribution; startup edge depends on product depth and buyer references. See competitors for specific tradeoffs — no invented market share claims.

  • Salesforce incumbent

    Enterprise platform incumbent.

  • Microsoft incumbent

    Platform bundling competitor.

Notable stories

  • IPO (Sep 2020): NYSE: ASAN via direct listing (Asana press)

Industries

Enterprise SaaS

Market / IPO context

Ticker: ASAN (NYSE)

IPO status: public

Editorial / static context — not a live quote.

FAQs about Asana

Practical answers founders, operators, and investors typically search for.

Asana provides work management software that helps teams organize projects, track tasks, and coordinate workflows.
Directory-linked investors include /fund/andreessen-horowitz, /fund/benchmark, /fund/founders-fund.
public stage, public status. IPO (Sep 2020): NYSE: ASAN via direct listing (Asana press)
Public — trades as ASAN on NYSE.
See fundraisingRounds for verified dates and disclosed amounts.
See competitors section — named alternatives with honest positioning notes.
Not publicly disclosed unless noted in highlights.
San Francisco, California
Website All startups Funding news

By Venture Capital Tracker

Last updated:

Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.