Startup profile · funding coverage
AnyRoad funding, valuation and investors
Experience relationship management platform for brand activations and events.
Keep track of AnyRoad
Save this profile to your VCT watchlist for a quick return.
Funding, valuation & investors
Answer-first snapshotLatest funding
Series B
$47M · February 2022
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$56M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series b · San Francisco, CA
Overview
AnyRoad provides an Experience Relationship Management (ERM) platform that helps global brands plan, operate, and measure in-person and virtual experiential marketing programs. The San Francisco company integrates with CRM, loyalty, ERP, and POS systems so marketers can connect event attendance and engagement data to customer lifetime value. Founded by brothers Jonathan and Daniel Yaffe, AnyRoad pivoted from travel experiences to ERM roughly four years after launch. Andreessen Horowitz led a $9.2M Series A in 2019; the company raised $47M Series B in February 2022 led by BlackRock with a16z participating. Customers include Budweiser, Honda, Diageo, Michaels, and Tabasco.
Why AnyRoad is interesting
AnyRoad coined ERM to apply digital-marketing measurement rigor to IRL brand experiences — Budweiser and Honda use it to tie activations to CRM and revenue.
Product & use cases
AnyRoad is ERM software — registration, operations, and analytics for brand experiences (tastings, tours, pop-ups, virtual events) with CRM/POS integrations to quantify ROI on experiential spend.
- Measuring ROI on brewery tours, retail activations, and festival sponsorships
- Scaling branded experience programs across regions with unified data
- Connecting experiential touchpoints to loyalty and CRM for attribution
Key facts
- Series B (Feb 2022): $47M led by BlackRock; a16z participated (company press)
- Series A (2019): $9.2M led by a16z; total funding ~$66M per TechCrunch
- Customers: Budweiser, Honda, Diageo, Michaels, Tabasco
- Co-investors not in VCT directory: Runa Capital, Kaiser Permanente, Rally Ventures, Precursor Ventures
Funding history (newest first)
Series B
2022-02 $47M- BlackRock (lead)
- Andreessen Horowitz (participant)
Source: https://www.anyroad.com/news/anyroad-raises-47-million-to-power-data-driven-experiences-at-scale
Series A
2019 $9.2MInvestors in our directory
Funds linked from AnyRoad's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: First-mover ERM category with enterprise brand logos and deep integrations — positions as 'Salesforce for real-world experiences' vs. generic event registration tools.
Experiential marketing spend recovered post-pandemic but measurement lagged digital channels. AnyRoad sits between event ops tools and marketing analytics — competing with manual processes more than direct SaaS rivals. BlackRock-led Series B signals institutional confidence. Differentiation is CRM-closed-loop attribution for IRL experiences, not just registration and check-in.
-
Eventbrite adjacent
Consumer event ticketing and discovery; AnyRoad targets brand-owned experiential marketing with enterprise analytics.
-
Cvent adjacent
Enterprise event management for conferences; less focused on consumer brand activation ROI loops.
-
Spreadsheet + agency workflows incumbent
Many brands still track experiential ROI manually; AnyRoad sells centralized measurement.
Notable stories
- Co-founders coined 'Experience Relationship Management' with early investor Marc Benioff (Salesforce CEO) per TechCrunch.
- AnyRoad pivoted from travel experiences after realizing brands — not travelers — were the scalable buyer for experience data.
- CEO Jonathan Yaffe said post-Series B hiring would focus on data science and ML for predictive experiential modeling.
Industries
Related funding articles
Venture Capital Tracker pieces that cover AnyRoad's financing or category context.
FAQs about AnyRoad
Practical answers founders, operators, and investors typically search for.
Last updated:
Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.