Startup profile · funding coverage
Anveshan funding, valuation and investors
Indian D2C clean-label food brand selling traceable A2 ghee, cold-pressed oils, and honey via rural micro-entrepreneurs.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series B
₹150 crore (~$15.8M) · June 2026
Latest known valuation
~₹846 crore (~$89M)
Series B · June 2026
Total disclosed equity funding
Not publicly disclosed
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series b · Gurugram, India
Investors in latest funding
Lead: Vertex Ventures Southeast Asia & India
Other: International Finance Corporation , Titan Capital Winners Fund , Wipro Consumer Care Ventures
Overview
Anveshan is an Indian direct-to-consumer food brand founded in 2020 by IIT Guwahati alumni Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal. It sells minimally processed products — A2 bilona ghee, wood-pressed edible oils, raw honey, and Indian superfoods — sourced through a network of rural micro-entrepreneurs using traditional production methods with modern lab testing. The brand sells via D2C, quick commerce, and expanding offline channels. In 2026, Anveshan raised ₹150 crore (~$15.8M) Series B led by Vertex Ventures Southeast Asia & India, with IFC, Swiggy co-founder Sri Harsha Majety, and existing investors participating. The company targets ₹350–500 crore revenue in FY27 and ₹1,000 crore within 2–3 years.
Why Anveshan is interesting
Anveshan built a ₹280–300Cr ARR D2C food business by owning rural sourcing — not just branding — with 90%+ revenue from ghee and oils and IFC backing the inclusive supply-chain model.
Product & use cases
Premium clean-label Indian food products — A2 bilona ghee, cold-pressed oils, raw honey, atta, and health mixes — produced by village-based micro-entrepreneurs with traceable rural sourcing and lab-tested quality.
- Health-conscious urban Indian households buying traceable ghee and oils
- D2C and quick-commerce repeat purchase for daily cooking staples
- Rural livelihood creation via micro-entrepreneur production network
- Premium gifting and festival-season natural food bundles
Key facts
- ₹150 crore Series B (June 2026) led by Vertex Ventures; ~₹846Cr valuation
- ARR ₹280–300 crore; FY26 revenue ~₹192 crore projected
- 90%+ revenue from ghee and cooking oils (roughly equal split)
- Founded 2020 by IIT Guwahati alumni with agricultural family roots
- IFC participation signals inclusive rural-sourcing model validation
Funding history (newest first)
Series B
2026-06 ₹150 crore (~$15.8M) Valuation: ~₹846 crore (~$89M)- Vertex Ventures Southeast Asia & India (lead)
- International Finance Corporation (participant)
- Titan Capital Winners Fund (participant)
- Wipro Consumer Care Ventures (participant)
Series A
2022-04 ~$2M- DSG Consumer Partners (lead)
- Titan Capital (participant)
Competitive landscape
Edge: Vertically integrated rural sourcing with traditional bilona/wood-press methods — harder to replicate than label-only D2C brands because production happens in partner villages with quality control.
Indian premium food D2C is crowded, but Anveshan's rural micro-entrepreneur model and ghee/oil focus create a supply-chain story IFC and Vertex backed. Scale depends on keeping margins while expanding beyond core categories without diluting the purity brand.
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Two Brothers Organic Farms direct
Premium Indian natural-food D2C with farm-to-table positioning; similar affluent urban customer.
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Amul incumbent
Mass-market dairy giant with distribution scale; less premium/traceability positioning than Anveshan.
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Country Delight adjacent
Subscription D2C for fresh dairy and staples; competes for daily kitchen wallet share.
Notable stories
- Co-founder Aayushi Khandelwal told The Hindu BusinessLine the company will keep ghee and oils as 70–80% of revenue for the next two years despite launching atta and ready-to-eat products — discipline rare in D2C category expansion.
- Angel investors in the round included boAt founders Aman Gupta and Sameer Mehta plus Swiggy co-founder Sri Harsha Majety — consumer-brand operators backing a fellow Indian D2C story.
Industries
Market / IPO context
Editorial / static context — not a live quote.
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