Startup profile · funding coverage
Alice funding, valuation and investors
AI trust, safety, and security for frontier labs and enterprises — formerly ActiveFence.
Funding, valuation & investors
Answer-first snapshotLatest funding
Growth
$140M · August 2026
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$140M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · New York / Tel Aviv
Overview
Alice, formerly ActiveFence, is an AI trust, safety, and security company headquartered in New York and Tel Aviv. Founded in 2018, it builds model testing, policy simulation, and runtime monitoring powered by Rabbit Hole, its proprietary adversarial and harmful-content dataset. On August 25, 2026, Alice announced a $140 million round led by Apax Digital Funds with participation from Samsung, SentinelOne, and returning investors including CRV and Norwest Venture Partners, bringing total funding to $280 million. The company says it works with 8 of 10 leading AI model labs and is approaching $100 million in ARR.
Why Alice is interesting
August 2026 $140M Apax-led raise (total $280M) with CRV and Norwest returning — ActiveFence reborn as Alice, pointing a decade of adversarial platform data at model red-teaming and enterprise guardrails, approaching ~$100M ARR per company.
Product & use cases
Full-lifecycle AI security: pre-release red teaming for labs and enterprise policy/guardrail monitoring for production agents.
- Frontier model jailbreak and prompt-injection testing
- Enterprise policy simulation before agent rollout
- Real-time input/output monitoring for production AI
Key facts
- Aug 25, 2026: $140M led by Apax Digital; total funding $280M (company)
- CRV and Norwest returning; Apax takes board seat
- Company: ~$100M ARR approaching; AI business >500% over two years
- Works with 8/10 top AI labs; valuation not in company post (press ~$700–800M)
Funding history (newest first)
Growth
2026-08 $140M- Apax Digital Funds (lead)
- CRV (participant)
- Norwest Venture Partners (participant)
Investors in our directory
Funds linked from Alice's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Nearly a decade of real-world adversarial content (Rabbit Hole) applied to AI model and agent failure modes.
Alice competes on proprietary adversarial data and dual lab/enterprise GTM. Valuation marks in press should not be treated as company-confirmed.
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Zenity adjacent
AI agent security / governance platforms.
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Lab-native safety teams alternative
In-house red teams at major model providers.
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Classic trust & safety vendors incumbent
Platform moderation roots; Alice reframes for model lifecycle.
Notable stories
- Rebranded from ActiveFence to Alice as the company shifted from platform content safety toward AI model and agent security.
- Company claims one of the world’s largest AI security research labs with 150+ researchers.
Industries
Related funding articles
Venture Capital Tracker pieces that cover Alice's financing or category context.
FAQs about Alice
Practical answers founders, operators, and investors typically search for.
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