NYC VC Fund Launch: Aria Growth Partners Closes $152M Fund II for Consumer Brands
New York-based Aria Growth Partners closed its second fund at $152 million on June 25, 2025, continuing its focus on high-growth consumable consumer brands.
Aria Growth Partners closed Fund II at $152 million on June 25, 2025 — an oversubscribed growth equity vehicle for high-growth consumable consumer brands in New York City.
Key facts
- Firm: Aria Growth Partners
- Date announced: June 25, 2025
- Fund size: $152 million (oversubscribed)
- Focus: Growth-stage consumable consumer brands
- Check size: $10M–$30M minority stakes
- Founded: 2020, NYC
- Categories: Beauty, personal care, food, beverage, household, baby, pet
Portfolio highlights
- Hero Cosmetics — Exited to Church & Dwight
- LesserEvil, The INKEY List, Ultra Violette, JOYRIDE, Onda
Why this matters
Aria is one of NYC's dedicated consumer growth equity firms — a category distinct from seed VCs and enterprise-focused growth investors. The $152M Fund II close signals continued LP appetite for consumable brand equity despite broader VC fundraising headwinds.
Sources
- BusinessWire (June 25, 2025): https://www.businesswire.com/news/home/20250624665939/en/Aria-Growth-Partners-Closes-152-Million-Fund-II-Continuing-Specialized-Focus-on-Emerging-Consumer-Brands
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