Aria Growth Partners closed Fund II at $152 million on June 25, 2025 — an oversubscribed growth equity vehicle for high-growth consumable consumer brands in New York City.

Key facts

• Firm: Aria Growth Partners
• Date announced: June 25, 2025
• Fund size: $152 million (oversubscribed)
• Focus: Growth-stage consumable consumer brands
• Check size: $10M–$30M minority stakes
• Founded: 2020, NYC
• Categories: Beauty, personal care, food, beverage, household, baby, pet

Portfolio highlights

• Hero Cosmetics — Exited to Church & Dwight
• LesserEvil, The INKEY List, Ultra Violette, JOYRIDE, Onda

Why this matters

Aria is one of NYC’s dedicated consumer growth equity firms — a category distinct from seed VCs and enterprise-focused growth investors. The $152M Fund II close signals continued LP appetite for consumable brand equity despite broader VC fundraising headwinds.

Sources

1. BusinessWire (June 25, 2025): https://www.businesswire.com/news/home/20250624665939/en/Aria-Growth-Partners-Closes-152-Million-Fund-II-Continuing-Specialized-Focus-on-Emerging-Consumer-Brands