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Reface funding, valuation and investors
AI face-swap video app for viral content and entertainment.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Seed
$5.5M · 2020
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$5.5M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
seed · Kyiv, Ukraine
Investors in latest funding
Lead: Andreessen Horowitz
Overview
Reface (formerly Doublicat) is a Ukrainian AI app that lets users swap their faces into GIFs, videos, and images using deep learning. The app went viral with 70M+ downloads, offering entertaining face-swap content for social media sharing. Reface raised a $5.5M seed round led by Andreessen Horowitz in 2020, with Connie Chan leading the deal. Celebrity angel investors included Scooter Braun and Ilkka Paananen (Supercell CEO). Based in Kyiv, the company gained global traction despite geopolitical challenges. Reface operates in the consumer AI entertainment space, competing with face-swap and generative media apps. Deepfake regulation and platform policy changes remain industry risks.
Why Reface is interesting
70M+ downloads from Ukraine; Connie Chan led a16z seed with celebrity angels (Scooter Braun, Supercell CEO) before deepfake regulation tightened.
Product & use cases
Reface is a mobile app using AI to swap users' faces into GIFs, music videos, and popular media content for social sharing and entertainment.
- Creating viral face-swap videos for social media
- Personalized GIF and meme content generation
- Entertainment and celebrity content remixing
Key facts
- 70M+ downloads globally
- Seed (2020): $5.5M led by a16z; Connie Chan led (TechCrunch)
- Celebrity angels: Scooter Braun, Ilkka Paananen (Supercell CEO)
- Ukrainian AI startup based in Kyiv
Funding history (newest first)
Investors in our directory
Funds linked from Reface's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Early viral growth (70M+ downloads) with polished UX. Ukrainian AI talent and lean operations enabled global scale from Kyiv.
Consumer AI entertainment apps face platform risk as TikTok and Instagram add native face effects. Reface's 70M+ downloads prove demand but retention and monetization are challenging. Deepfake regulation increasingly constrains face-swap technology globally.
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FaceApp direct
Face editing app with aging and swap features; earlier viral hit.
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Wombo adjacent
AI lip-sync and animation app; similar viral consumer AI entertainment.
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TikTok effects incumbent
Platform-native face filters reduce need for standalone apps.
Notable stories
- Reface went viral during COVID lockdowns as users created face-swap content for social sharing, reaching 70M+ downloads from a Kyiv-based team (TechCrunch, 2020).
- Connie Chan led a16z's seed investment, with celebrity angels Scooter Braun and Supercell CEO Ilkka Paananen participating.
Industries
Related funding articles
Venture Capital Tracker pieces that cover Reface's financing or category context.
FAQs about Reface
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