Scorecard Method: Indicative Factor Weights
Angels adjust a regional baseline pre-money using weighted qualitative factors.
Strength of team30%
Often the largest weight for pre-revenue deals.
Size of opportunity25%
Market size and timing.
Product / technology15%
Differentiation and build risk.
Competitive environment10%
Crowding and substitutes.
Marketing / sales / partners10%
Go-to-market path.
Need for additional investment5%
Capital intensity risk.
Other (IP, exit path)5%
Group-specific factors.
Score each factor vs a local “average” deal (e.g. 0.75×–1.25×), then apply weights to adjust the regional baseline pre-money. Not an appraisal.