# Whop

> Platform for starting and running online businesses, selling digital products and services, and handling payments.

## Why it is interesting

Whop announced a $200M Series D at a $5.1B valuation on October 21, 2026 after a February 2026 investment at a $1.6B valuation. Its marketplace activity and company-reported annualized revenue are growing, but profitability and retention are not publicly established in reviewed sources.

## Profile

- **Latest funding:** Series D — $200M (company announcement; Bloomberg reported $205M) (October 21, 2026)
- **Latest known valuation:** $5.1B company valuation (October 21, 2026)
- **Total disclosed equity funding:** $217M
- **Stage:** growth
- **Status:** private
- **Industries:** N/A
- **Coverage:** full
- **Last updated:** 2026-10-22
- **Latest funding investors:** Sequoia Capital, Shopify Ventures

## Key facts

- $200M Series D announced October 21, 2026 at a $5.1B company valuation; Sequoia led and Shopify Ventures participated.
- Whop says about 25,000 operators generate $550M monthly sales on the platform; this is not Whop revenue.
- The CEO reportedly said annualized revenue exceeded $400M in October 2026; no audited earnings or profit was disclosed in the reviewed sources.
- February 2026 strategic investment from Tether valued Whop at $1.6B; law firm DLA Piper described it as an investment of up to $200M.

## Funding history

- Series D · $200M (company announcement; Bloomberg reported $205M) · October 21, 2026
  Source: https://www.prnewswire.com/news-releases/whop-announces-funding-round-at-5-1b-valuation-led-by-sequoia-and-shopify-ventures-to-advance-universal-economic-freedom-in-the-wake-of-ai-302915738.html
- Series C / strategic investment · Up to $200M (announced; disbursement not independently verified) · February 25, 2026
  Source: https://www.dlapiper.com/en/news/2026/03/dla-piper-advises-whop-in-up-to-us200-million-series-c-investment
- Series A · $17M · July 20, 2023
  Source: https://techcrunch.com/2023/07/20/whop-an-online-marketplace-for-digital-goods-raises-17m/

## Investors in our directory

- https://venturecapitaltracker.com/fund/sequoia

## Related articles

- https://venturecapitaltracker.com/whop-200m-series-d-5-1b-valuation-2026

**By:** [Venture Capital Tracker](https://venturecapitaltracker.com/editorial-policy)
**Last updated:** October 22, 2026

**Editorial note:** AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.

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Source: https://venturecapitaltracker.com/startup/whop