# Shipt

> Same-day grocery and retail delivery marketplace founded in Birmingham; acquired by Target.

## Why it is interesting

Birmingham’s clearest venture-scale consumer exit: Bill Smith’s Shipt sold to Target for $550M cash in December 2017 while keeping ops roots in Alabama — proof the city’s marketplace talent can reach national retail infrastructure.

## Profile

- **Stage:** other
- **Status:** acquired
- **Industries:** marketplace, consumer
- **Coverage:** full
- **Last updated:** 2026-07-26

## Key facts

- Acquired by Target (Dec 2017) for $550M cash
- Founded Birmingham 2014 by Bill Smith; HQ still associated with Birmingham, AL
- Pre-exit investors included Greycroft; ~$65M venture capital reported before sale
- Same-day personal-shopper marketplace for grocery and retail

## Investors in our directory

- https://venturecapitaltracker.com/fund/greycroft

## Related articles

- https://venturecapitaltracker.com/birmingham-al-startups-and-vc-firms-2026

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Source: https://venturecapitaltracker.com/startup/shipt