# Loops

> AI analytics platform that monitors business metrics, investigates causal drivers and surfaces recommended actions.

## Why it is interesting

The deal shows enterprise software buyers moving beyond AI copilots toward always-on analytics agents that monitor metrics, diagnose change and route actions through existing workflows.

## Profile

- **Latest funding:** Seed — $14M (November 15, 2022)
- **Latest known valuation:** Undisclosed (November 15, 2022)
- **Total disclosed equity funding:** $14M
- **Stage:** seed
- **Status:** private
- **Industries:** ai-ml, enterprise-saas
- **Coverage:** full
- **Last updated:** 2026-10-14
- **Latest funding investors:** Scale Venture Partners, Cardumen Capital, Lenny Rachitsky and product/growth executives

## Key facts

- Founded in 2020 by Tom Laufer and Ido Adiv
- Raised a $14 million seed round led by Scale Venture Partners in 2022
- Salesforce signed a definitive acquisition agreement on October 12, 2026
- Salesforce expects the transaction to close in early November 2026, subject to customary conditions

## Funding history

- Seed · $14M · November 15, 2022
  Source: https://www.businesswire.com/news/home/20221114006159/en/Loops.ai-Launches-With-14-Million-Seed-Led-by-Scale-Venture-Partners-to-Empower-Companies-to-Crush-Their-KPIs

## Investors in our directory

- https://venturecapitaltracker.com/fund/scale-venture-partners
- https://venturecapitaltracker.com/fund/cardumen-capital

## Related articles

- https://venturecapitaltracker.com/salesforce-loops-acquisition-tableau-agentic-analytics

**By:** [Venture Capital Tracker](https://venturecapitaltracker.com/editorial-policy)
**Last updated:** October 14, 2026

**Editorial note:** AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.

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Source: https://venturecapitaltracker.com/startup/loops-ai-analytics