# IYK

> NFC infrastructure for digi-physical brands — tokenized merch and fan experiences.

## Why it is interesting

IYK embeds NFC in apparel/events so brands like Adidas can tie physical products to digital tokens; a16z crypto led its seed.

## Profile

- **Stage:** seed
- **Status:** private
- **Industries:** generalist-tech
- **Coverage:** full
- **Last updated:** 2026-07-24

## Key facts

- Seed (2023): $16.8M led by a16z crypto; Collab+Currency, 1kx, Lattice Capital participated (The Block)
- a16z Crypto Startup School alum — NFC chips linking physical goods to onchain tokens
- Co-investors not in VCT directory: Collab+Currency, 1kx, Lattice Capital
- VCT directory co-investors: none mapped (non-directory syndicates noted above); reviewed 2026-07-24

## Investors in our directory

- https://venturecapitaltracker.com/fund/andreessen-horowitz

## Related articles

- https://venturecapitaltracker.com/2026-a16z-hot-portfolio-companies

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Source: https://venturecapitaltracker.com/startup/iyk