# Instagram

> Instagram’s mobile photo app reached 30M users before Facebook acquired it for $1B days after a $50M Series B.

## Why it is interesting

Filters plus a social graph at phone-camera scale — Sequoia and Benchmark doubled their money in four days when Zuckerberg bought the company in April 2012.

## Profile

- **Stage:** acquired
- **Status:** acquired
- **Industries:** consumer, media-entertainment
- **Coverage:** full
- **Last updated:** 2026-07-24

## Key facts

- Series B (Apr 2012): $50M led by Sequoia; Benchmark, Greylock, Thrive participated — TechCrunch
- Exit (Apr 2012): Acquired by Facebook for ~$1B — four days after Series B closed
- Reached 30M users at time of acquisition

## Investors in our directory

- https://venturecapitaltracker.com/fund/andreessen-horowitz
- https://venturecapitaltracker.com/fund/sequoia
- https://venturecapitaltracker.com/fund/benchmark
- https://venturecapitaltracker.com/fund/thrive-capital
- https://venturecapitaltracker.com/fund/greylock-partners

## Related articles

- https://venturecapitaltracker.com/2026-a16z-hot-portfolio-companies

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Source: https://venturecapitaltracker.com/startup/instagram