# IFTTT

> Automation platform connecting 700+ apps and devices through 'if this, then that' applets.

## Why it is interesting

Early a16z consumer infra bet on cross-app workflows; raised $63M+ before enterprise pivot.

## Profile

- **Stage:** growth
- **Status:** private
- **Industries:** consumer, enterprise-saas
- **Coverage:** full
- **Last updated:** 2026-07-24

## Key facts

- Series A (2012): $7M led by a16z with NEA and Lerer Hippeau — TechCrunch
- Series B (2014): $30M led by Norwest; a16z participated — TechCrunch
- Raised $63M+ total before pivoting toward enterprise automation use cases

## Investors in our directory

- https://venturecapitaltracker.com/fund/andreessen-horowitz
- https://venturecapitaltracker.com/fund/norwest-venture-partners
- https://venturecapitaltracker.com/fund/new-enterprise-associates
- https://venturecapitaltracker.com/fund/lerer-hippeau

## Related articles

- https://venturecapitaltracker.com/2026-a16z-hot-portfolio-companies

---
Source: https://venturecapitaltracker.com/startup/ifttt