# Ibotta

> Performance marketing and cash-back rewards platform for CPG brands — Denver's largest tech IPO (NYSE: IBTA, Apr 2024).

## Why it is interesting

Ibotta turned receipt-level promotions into a performance network (Ibotta Performance Network) reaching 200M+ consumers — then went public at scale from Denver, proving the Front Range can produce NYSE-listed ad-tech infrastructure, not just outdoor brands.

## Profile

- **Stage:** public
- **Status:** public
- **Industries:** enterprise-saas, consumer, marketplace
- **Coverage:** full
- **Last updated:** 2026-07-29

## Key facts

- IPO (Apr 2024): NYSE IBTA — largest Colorado tech IPO cited in local press
- Series D (Aug 2019): $1B valuation; Koch Disruptive Technologies lead
- Ibotta Performance Network (IPN) launched 2022 for brand/publisher campaigns
- American shoppers earned $1.8B+ through platform per 2024 company materials

## Related articles

- https://venturecapitaltracker.com/denver-boulder-vc-firms-2026
- https://venturecapitaltracker.com/denver-boulder-startups-we-cover-2026

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Source: https://venturecapitaltracker.com/startup/ibotta