# Hatch Loyalty

> Digital loyalty platform (originally Belly) for brick-and-mortar merchants — later acquired by Stuzo.

## Why it is interesting

a16z consumer bet on offline retail loyalty before consolidation; assets now part of Open Commerce Activate.

## Profile

- **Stage:** acquired
- **Status:** acquired
- **Industries:** enterprise-saas
- **Coverage:** full
- **Last updated:** 2026-07-24

## Key facts

- Series B (2013): led by a16z for Belly/Hatch loyalty (a16z announcement)
- Acquired by Stuzo (2019); Belly product line later sold to Mobivity (2018)
- Co-investors: no additional institutional investors disclosed in public sources reviewed 2026-07-24

## Investors in our directory

- https://venturecapitaltracker.com/fund/andreessen-horowitz

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Source: https://venturecapitaltracker.com/startup/hatch-loyalty