# Fanatics

> Licensed sports merchandise e-commerce and collectibles platform.

## Why it is interesting

Fanatics scaled from online jerseys to a multi-vertical sports platform — Insight led its 2012 growth round with a16z; Thrive backed later growth rounds.

## Profile

- **Stage:** growth
- **Status:** private
- **Industries:** consumer, marketplace
- **Coverage:** full
- **Last updated:** 2026-07-24

## Key facts

- Growth round (Jun 2012): $150M led by Insight Partners (/fund/insight-partners) with a16z (/fund/andreessen-horowitz) participation (company press)
- Later rounds included Thrive Capital (/fund/thrive-capital) (Aug 2020 Series E per Tracxn)
- Expanded from licensed apparel e-commerce into collectibles, betting, and media

## Investors in our directory

- https://venturecapitaltracker.com/fund/andreessen-horowitz
- https://venturecapitaltracker.com/fund/insight-partners
- https://venturecapitaltracker.com/fund/thrive-capital

## Related articles

- https://venturecapitaltracker.com/2026-a16z-hot-portfolio-companies

---
Source: https://venturecapitaltracker.com/startup/fanatics