# Factual

> Factual built a neutral location-data platform powering Apple Maps and major ad-tech stacks before merging into Foursquare in 2020.

## Why it is interesting

Gil Elbaz’s “data refinery” for POI and place intelligence became infrastructure for maps, targeting, and measurement — acquired by rival Foursquare to consolidate location data.

## Profile

- **Stage:** acquired
- **Status:** acquired
- **Industries:** generalist-tech
- **Coverage:** full
- **Last updated:** 2026-07-24

## Key facts

- Series B (Dec 2015): $35M with Index Ventures, Upfront Ventures, and a16z (GlobeNewswire)
- Exit (Apr 2020): Merged with Foursquare

## Investors in our directory

- https://venturecapitaltracker.com/fund/andreessen-horowitz
- https://venturecapitaltracker.com/fund/index-ventures
- https://venturecapitaltracker.com/fund/upfront-ventures

## Related articles

- https://venturecapitaltracker.com/2026-a16z-hot-portfolio-companies

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Source: https://venturecapitaltracker.com/startup/factual