# 84.51°

> Kroger’s retail data science, insights, and media subsidiary named for Cincinnati HQ longitude.

## Why it is interesting

Cincinnati CPG/retail tech proof: wholly owned Kroger subsidiary at 100 W. Fifth Street turning first-party shopper data into insights and retail media.

## Profile

- **Latest funding:** Not publicly disclosed
- **Latest known valuation:** Not publicly disclosed
- **Total disclosed equity funding:** Not publicly disclosed
- **Stage:** other
- **Status:** private
- **Industries:** enterprise-saas, consumer
- **Coverage:** full
- **Last updated:** 2026-07-26

## Key facts

- Wholly owned by The Kroger Co.
- HQ: 100 W. Fifth Street, Cincinnati, OH
- Named for building longitude 84.51°
- Insights + retail media for Kroger and CPG brands

**By:** [Venture Capital Tracker](https://venturecapitaltracker.com/editorial-policy)
**Last updated:** July 26, 2026

**Editorial note:** AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.

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Source: https://venturecapitaltracker.com/startup/eighty-four-fifty-one