# Direct Supply

> Employee-owned provider of equipment, eCommerce, and services for senior living and healthcare.

## Why it is interesting

Large private Milwaukee operator (~mile-long campus) powering senior-living procurement and tech — distinct from gener8tor-stage startups.

## Profile

- **Latest funding:** Not publicly disclosed
- **Latest known valuation:** Not publicly disclosed
- **Total disclosed equity funding:** Not publicly disclosed
- **Stage:** other
- **Status:** private
- **Industries:** healthtech, enterprise-saas
- **Coverage:** full
- **Last updated:** 2026-07-26

## Key facts

- HQ Milwaukee, WI — 7301 W Champions Way
- Founded 1985; employee-owned
- Senior living equipment + procurement/tech platforms
- Large Milwaukee campus employer

**By:** [Venture Capital Tracker](https://venturecapitaltracker.com/editorial-policy)
**Last updated:** July 26, 2026

**Editorial note:** AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.

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Source: https://venturecapitaltracker.com/startup/direct-supply