# Creem

> Merchant-of-record payment and billing platform for software and digital-product sellers.

## Why it is interesting

Creem competes with the payments and business-infrastructure side of Whop, not Whop's broader marketplace. Its €5M September 2026 seed supports usage-based billing, taxes, affiliates and AI-driven store management.

## Profile

- **Latest funding:** Seed — $5.74M (original €5M; ECB 17 Sep 2026 1 EUR = $1.1481) (September 17, 2026)
- **Latest known valuation:** Not publicly disclosed
- **Total disclosed equity funding:** $7.8M
- **Stage:** growth
- **Status:** private
- **Industries:** N/A
- **Coverage:** full
- **Last updated:** 2026-10-22
- **Latest funding investors:** Inovo VC, Practica Capital, Antler

## Key facts

- €5M seed September 17, 2026, approximately $5.74M at the ECB exchange reference rate for that date; led by Inovo VC.
- Creem says this increased total funding to €7M (a rounded company disclosure).
- Unlike Whop's marketplace, Creem emphasizes checkout on the seller's own domain and merchant-of-record tax handling for software sellers.

## Funding history

- Seed · $5.74M (original €5M; ECB 17 Sep 2026 1 EUR = $1.1481) · September 17, 2026
  Source: https://www.creem.io/blog/introducing-creem-2-0
- Pre-seed · $2.10M (original €1.8M; ECB 26 Aug 2025 1 EUR = $1.1656) · August 26, 2025
  Source: https://www.estvca.ee/news/practica-capital-leads-creem-s-eur1-8m-pre-seed-round

## Investors in our directory

- https://venturecapitaltracker.com/fund/antler

## Related articles

- https://venturecapitaltracker.com/creem-5-74m-seed-2026-ai-payments

**By:** [Venture Capital Tracker](https://venturecapitaltracker.com/editorial-policy)
**Last updated:** October 22, 2026

**Editorial note:** AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.

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Source: https://venturecapitaltracker.com/startup/creem