# Census

> Reverse ETL platform syncing warehouse-modeled data into CRMs, ad tools, and other business apps.

## Why it is interesting

Census popularized reverse ETL — activating Snowflake/BigQuery data in operational tools. Fivetran acquired it in May 2025 and folded the product into Fivetran Activations.

## Profile

- **Stage:** acquired
- **Status:** acquired
- **Industries:** infra-cloud, enterprise-saas
- **Coverage:** full
- **Last updated:** 2026-07-24

## Key facts

- Acquired by Fivetran (May 2025): reverse ETL folded into Fivetran Activations; terms undisclosed (Fivetran press, TechCrunch)
- Series B (2022): $60M led by Tiger Global; Sequoia, Insight, a16z participated (TechCrunch)
- Series A (2021): $16M led by Sequoia; a16z led prior seed (TechCrunch)

## Investors in our directory

- https://venturecapitaltracker.com/fund/andreessen-horowitz
- https://venturecapitaltracker.com/fund/sequoia
- https://venturecapitaltracker.com/fund/tiger-global-management
- https://venturecapitaltracker.com/fund/insight-partners

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Source: https://venturecapitaltracker.com/startup/census