---
title: "Did ServiceNow Buy Sweep? Spokesperson Yes. $400M Is Still Reported."
description: "A ServiceNow spokesperson confirmed to Geektime and CTech that ServiceNow has acquired Sweep (sweep.io). No company press release. Official terms undisclosed. Geektime sources put the price at about $400 million; CTech wrote hundreds of millions. Insight led the May 2025 $22.5 million Series B; Bessemer returned. Not Sweep the climate company."
date: 2026-09-06T00:00:00.000Z
tags: ["2026-vc-news", "mergers-acquisitions", "venture-capital", "startup-funding", "artificial-intelligence", "enterprise-saas"]
source: https://venturecapitaltracker.com/2026-servicenow-sweep-400m-reported
---

# Did ServiceNow Buy Sweep? Spokesperson Yes. $400M Is Still Reported.

> A ServiceNow spokesperson confirmed to Geektime and CTech that ServiceNow has acquired Sweep (sweep.io). No company press release. Official terms undisclosed. Geektime sources put the price at about $400 million; CTech wrote hundreds of millions. Insight led the May 2025 $22.5 million Series B; Bessemer returned. Not Sweep the climate company.

**ServiceNow has acquired [Sweep](/startup/sweep)** — **if you trust a spokesperson quote more than a press release.** [CTech](https://www.calcalistech.com/ctechnews/article/r19lbzwdfx) (September 3, 2026) and [Geektime](https://www.geektime.co.il/servicenow-acquires-israeli-enterprise-startup-sweep-for-400-million/) both said a ServiceNow spokesperson confirmed the buy and **declined to discuss terms**. **There is no ServiceNow or Sweep release as of September 6, 2026.** Geektime sources put the price at **about $400 million**. CTech wrote **hundreds of millions**. Last verified **September 6, 2026**.

This is **sweep.io**, not Sweep the climate company, and not a [cash-sweep](/glossary/cash-sweep) covenant.

## Five-minute decision

| If you need… | Verdict |
| --- | --- |
| Did the deal happen? | **Spokesperson-confirmed.** No 8-K-style buyer release. Weaker than [Console](/2026-console-500m-palo-alto-thrive). |
| Price | **Unknown official.** Geektime **~$400M**. CTech **hundreds of millions**. |
| Who exits | [Insight](/fund/insight-partners) (led May 2025 B and the prior round). [Bessemer](/fund/bessemer-venture-partners) returned. |
| Last confirmed raise | **$22.5M Series B**, May 20, 2025 ([Insight](https://www.insightpartners.com/ideas/sweep-raises-22-5m-in-series-b-funding-led-by-insight-partners-to-help-businesses-stay-ahead-with-an-agentic-workspace-for-gtm-systems/)). |
| Lifetime capital | **Conflict.** CTech **$46M** disclosed vs Geektime / PitchBook **~$57.6M**. |

**Investigate further when:** you need an Insight/Bessemer Israel GTM-systems exit next to Wonderful’s still-private **$550 million** C.

**Wait or pass when:** you need a filed price, or you are looking up Sweep carbon software.

## Sweep vs Console, same week

| | Sweep (this print) | [Console](/2026-console-500m-palo-alto-thrive) |
| --- | --- | --- |
| Buyer | ServiceNow | Palo Alto Networks |
| Buyer proof | Spokesperson to CTech / Geektime | **Company press release** (Sep 1) |
| Official price | **None** | **None** |
| Press price | Geektime **~$400M**; CTech “hundreds of millions” | TechCrunch **$500M** cash and stock, two people |
| Last raise | $22.5M B (May 2025) | $23M A (company note) |
| Directory funds | Insight, Bessemer | Thrive |

Same job — **enterprise agent layer bought by a public platform** — different disclosure. Do not paste **$400 million** into a memo as a ServiceNow number.

## What Sweep sells

Founded **2021** by Ido Gaver and Eran Kirshenboim (prior Flok, sold to Wix). About **90** staff in Tel Aviv, New York, Lisbon, and Madrid (Geektime). Product: a metadata / “agentic workspace” layer on Salesforce, HubSpot, ServiceNow, and Snowflake. Named customers in the acquisition write-ups include LG Electronics, Wix, Brex, NBC Sports, and Mass General Brigham.

Insight’s Jeff Horing led the 2025 B. Sweep’s CEO thank-you named “Jeff from Insight” on the prior round and “Adam from Bessemer” since founding. Those are **investor-of-record** facts. They are not a valuation.

ServiceNow’s quote, via Geektime/CTech: Sweep “strengthen[s] our AI-native development capabilities and advance[s] agentic deployment for CRM.” That is buyer language, not revenue.

## What remains undisclosed

Close date, cash vs stock, retention, and whether the deal is **signed vs closed**. Lifetime funding **$46M vs $57.6M**. ARR, growth, and valuation at exit: **not in these stories**. Do not add the Geektime **$400 million** to Insight’s or Bessemer’s disclosed fund returns.

Related: [Sweep](/startup/sweep) · [Console](/2026-console-500m-palo-alto-thrive) · [Wonderful](/startup/wonderful) · [Insight](/fund/insight-partners) · [Bessemer](/fund/bessemer-venture-partners) · [September 5–6 tape](/2026-september-5-6-investment-news-swish-sweep).

**By:** [Venture Capital Tracker](https://venturecapitaltracker.com/editorial-policy)
**Last updated:** September 6, 2026

**Editorial note:** AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.