---
title: "Imaginary Ventures Leads $100M Nordic Knots Growth Round"
description: "Imaginary Ventures led a ~$100M (€86M) growth round for Nordic Knots at a ~$2.2B valuation, betting Scandinavian-design commerce can scale like tech."
date: 2026-03-26T00:00:00.000Z
tags: ["imaginary-ventures", "growth-equity", "consumer-tech", "startup-funding", "venture-capital"]
source: https://venturecapitaltracker.com/2026-imaginary-ventures-nordic-knots-100m
---

# Imaginary Ventures Leads $100M Nordic Knots Growth Round

> Imaginary Ventures led a ~$100M (€86M) growth round for Nordic Knots at a ~$2.2B valuation, betting Scandinavian-design commerce can scale like tech.

**Imaginary Ventures** led a **~$100M (€86M) growth round for Nordic Knots**, a Scandinavian-design rug e-commerce brand, at roughly a **$2.2B valuation** in March 2026.

## Key facts

- **Lead investor:** Imaginary Ventures
- **Company:** Nordic Knots (Scandinavian home textiles)
- **Round:** ~$100M (€86M) growth equity
- **Valuation:** ~$2.2B (€1.9B)
- **Co-investors:** Creades, Iris Ventures, Lauren Santo Domingo
- **Firm:** Founded by Natalie Massenet & Nick Brown; ~$1B AUM

## Why this matters

Nordic Knots exemplifies Imaginary Ventures' thesis of consumer brands with "tech-grade" unit economics — high margins, viral loops, and DTC pricing power — extending its Glossier/Skims playbook to premium home goods.

## Sources

1. Nordic Knots €86M round led by Imaginary Ventures (Nordic Tech News): https://nordictech.news/p/nordic-knots-86m-imaginary-ventures-1-9b-valuation
2. Imaginary Ventures investment activity (F4 profile): https://f4.fund/firms/imaginary-ventures